If you are an e-commerce leader in 2025, you have likely already invested in a conversational commerce platform. You bought the promise: install a chatbot, let customers ask questions, and watch sales soar.

But the reality has been different. Most "conversational" tools are just glorified FAQ bots. They wait for customers to speak first. They fumble complex queries. And critically, they don’t sell and they just support. We know because we've worked in the most popular voice shopping assistant to date (cough* Alexa)

The era of passive chatbots is over. The future is Agentic Commerce.

Here is why the old way is failing your conversion rate, and how Forseti.app is building the interface that replaces it.

The Problem: "Conversational" Is Too Passive

The biggest lie in e-commerce is that customers want to "chat." They don't. They want to buy.

When a user lands on your site looking for "a fall outfit for a rainy wedding," a standard conversational commerce platform forces them into a text-based ping-pong match.

• User: "I need a dress."

• Response: "What color?"

• User: "Blue."

• Response: "Here are 500 blue dresses."

This isn't helpful; it's homework. It doesn't increase e-commerce conversion rates because it puts the burden of discovery on the shopper.

The Solution: Meet Your New Automated Sales Agent

This is where Forseti changes the game.

Forseti is not a chatbot. It is an automated sales agent that lives on your storefront. Instead of waiting for a question, Forseti actively constructs the shopping experience around the user's intent.

When a user tells Forseti their needs, it doesn't just return a list of links. It uses Generative UI to rebuild the actual interface of the page in real-time. It creates comparison tables, highlights specific features relevant to that user, and proactively negotiates perks to close the deal.

Moving Beyond "Personalization"

Most e-commerce personalization software relies on historical data—showing you shoes because you bought socks last month. That is a guess, not a conversation.

Forseti operates in the "Now." It uses real-time intent to act like a skilled in-store associate.

• Standard Personalization: "People who bought this also liked..."

• Forseti's Agentic Approach: "I see you're looking for a camera for low-light photography. I've filtered out the standard lenses and built a custom comparison of these three models that handle high-ISO best."
  
  

Why Forseti Wins

1. It's Proactive, Not Reactive: It doesn't wait for the user to find the right product; it brings the product to the user.

2. It Closes Deals: Unlike support bots, Forseti is trained on sales psychology. It knows when to offer a bundle, when to explain a value proposition, and when to push for checkout.

3. It's The End of Search Bars: Keywords are dead. Forseti allows users to shop with natural language, turning your entire catalog into a fluid conversation.

   
   

Summary

Stop optimizing a broken search bar. Stop paying for a conversational commerce platform that acts like a customer support ticket.